"Lightning Bolt" is AvaTrade's new brand ambassador | NewsSails

"Lightning Bolt" is AvaTrade's new brand ambassador | NewsSails

AvaTrade was formed in 2006 and has since established a firm position in the Forex brokerage business.

Ava is a global CFD and Forex broker with headquarters in Ireland that is governed by the most stringent standards.


Today, Dublin-based forex broker AvaTrade revealed that it has signed a sponsorship agreement with Usain Bolt, the fastest human ever measured.

Bolt's sponsorship portfolio includes high-profile partners, therefore neither the complete financial details nor the duration of the arrangement have been made public.

However, we can assume that the sum is not small. His list also contains six-figure contracts, the most lucrative of which is with Puma, from which he will earn over $10 million annually until 2025.


Bolt has also signed endorsement deals with Gatorade, Hublot, Virgin Media, Visa, and Nissan Motors, and has his own character in the video game Temple Run.

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In 2018, he agreed to become a brand ambassador for Xoom, an international money transfer service operated by PayPal.

Through the agreement, AvaTrade aims to attract new customers who are mostly enthusiasts of athletics and marathons.

Given the fame of the sprinter, the broker want greater exposure in Europe, where Bolt is far more well-known than in any other location.


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The CEO of AvaTrade, Dáire Ferguson, stated, "Investors and athletes require a number of similar qualities.

They must be motivated, quick to react, and active to achieve success. This is why we are so happy to be working with Usain Bolt, a person who shares our vision on what it takes to accomplish success."

He continues: "Over the past few weeks, we have been impressed by the sporting prowess and professionalism demonstrated by so many devoted athletes.

This makes it all the more thrilling for AvaTrade to join up with one of the most legendary athletes of all time."

As one of the most regulated and reputable brokers in the industry, we are thrilled to have Usain Bolt representing our brand and working with us to promote our dedication to making trading accessible to everyone in the world through our excellent customer support, educational guides, cutting-edge technology, and intuitive platforms."


Bolt has gathered 19 Olympic and World Championship gold medals since 2008 at the Beijing, London, and Rio de Janeiro Olympics. In addition, he holds the world record in both the 100 and 200 meter dashes.

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His sprinting accomplishments have earned him the media moniker "Lightning Bolt," and he has acquired a fortune in prize money and sponsorships.

"As a world-record holder in the Olympics and World Championships, I am always inspired by innovative and industry-leading businesses.

AvaTrade gives the access and resources necessary to take advantage of real-time trading possibilities, so I am thrilled to collaborate with AvaTrade and assist them in expanding their brand to many more millions of investors around the globe. Be more Bolt!" added Usain Bolt.


Usain Bolt is not AvaTrade's first foray into the realm of sports partnerships. In 2018, the broker upgraded its relationship with Manchester City by becoming the club's global partner in the English Premier League.

Through this relationship, AvaTrade gives its customers special City-related promotions, prizes and VIP trips to the club’s Etihad Stadium.

Source: newssails.com

Research and Learning

The education section of Ava's website has a lot of high-quality resources, such as overviews of trading indicators, breakdowns of charts, and a lot more.

Besides that, it also contains:

  • A trial account for first-timers
  • Several tutorial videos
  • Most videos used in schools
  • Blogs that are good for trading
  • Trading Ebooks
  • Webinars

Ava has put all of the Forex articles and videos in one place, so we no longer have to look through the browser to find them.

Cheers for that!