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Sports and the crypto world continue to unite, with crypto exchanges seeing major sporting events as an ideal platform to drive brand awareness.
High audience numbers are the big draw for crypto platforms, with soccer’s international following an added attraction.
This week, the Federation Internationale de Football Association (FIFA) announced Crypto.com as an Official Sponsor of the FIFA World Cup Qatar 2022.
Crypto.com is among the world’s largest crypto trading exchanges, with more than 10 million customers.
The platform supports the trading of more than 150 cryptos including Bitcoin (BTC), Ethereum (ETH), and Shiba Inu (SHIB).
According to the announcement,
“Crypto.com will be the exclusive cryptocurrency trading platform of Qatar 2022 and will benefit from significant branding exposure both within and outside the tournament’s stadiums.”
FIFA added.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and ground-breaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Crypto.com will give new and existing users access to World Cup matches and chances to win exclusive merchandise.
According to FIFA, 3.572 billion people watched the 2018 FIFA World Cup, with 1.12 billion watching the final.
Similar numbers would give Crypto.com access to more than half of the world’s population, aged four and over.
Crypto.com co-Founder and CEO Kris Marszalek said,
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally.”
Marszalek added,
“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
The latest sponsorship is one of many Crypto.com endeavors, with the platform aiming to become a top 20 consumer brand within the next 3-5 years.
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It is not the first time Crypto.com has targeted sports to build brand awareness.
Crypto.com paid $700m for the naming rights of Staples Center, home of the LA Lakers. The platform also paid $6.5m for a 30-second ad at Super Bowl LVI.
International soccer has also been an area of focus. In December, Crypto.com announced a partnership with Angel City FC (ACFC) to become the first crypto firm to sponsor a women’s sports team.
Founders of ACFC include Natalie Portman, Eva Longoria, Serena Williams, Jennifer Garner, Alexis Ohanian.
Other soccer deals have included South America’s Conmebol, French football team Paris Saint Germain (PSG), and Coppa Italia.
While Crypto.com will be the exclusive crypto trading platform sponsor, Binance will also be in attendance.
This year, Binance and the Argentine Football Association announced Binance as the new global main sponsor of the Argentine men’s national soccer team.
The FIFA World Cup Qatar 2022 kicks off on November 21 and runs through to December 18.
- Yahoo Finance
